Nollywood and Cultural Re-Orientation: Promoting Igbo Cultural Values through Films
Lucy Mgbengasha APAKAMA, PhD
Department of Nigerian Languages & Linguistics
Alvan Ikoku Federal College of Education
Owerri, Imo State, Nigeria
Cultural reorientation as a fresh orientation, a changed set of attitudes, beliefs or an inclination to think, feel or act is a way that is culturally determined, only means that cultural orientation is already present. This paper reviews the stance of Nollywood in this great role of cultural reorientation. The use of films is particularly in focus. What is the present state of our cultural values, what affected the norms and values, what is the way forward? Finally, what can Nollywood do to place our cultural values on a good footing? Some already existing films with cultural background in relation to Igbo culture will be used as examples. The writer has an Igbo bias and will make use of personal experiences and observations.
Lucy Mgbengasha APAKAMA studied in Alvan Ikoku Federal College of Education, Owerri, the University of Nigeria, Nsukka, Abia State University, Uturu and Nnamdi Azikiwe University, Awka. She holds a PhD in African Culture and Civilization, with emphasis on Igbo Cultural Studies. She is currently a Chief Lecturer and the Director of Admissions at Alvan Ikoku College of Education, Owerri. She has attended several conferences, both national and international, where she presented papers, mainly based on cultural studies. She has published ten text books, twenty journal papers and two chapters in books. She writes for newspapers and magazines and promotes Igbo language on radio and television. She is married and blessed with children.