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DEDE, Achibi Sam

Enterprise, Education and the Creative Cultures: Between Industrial Demands and Training Curricula 

Achibi Sam DEDE, PhD
Department of Theatre & Film Studies
University of Port Harcourt

Port Harcourt, Nigeria/
Rivers State Tourism Development Agency (RSTDA)

Port Harcourt, Nigeria


GSM: +234-803-310-7728


During the last two decades, the creative cultures sector in Nigeria witnessed remarkable growth, especially in filmmaking (Nollywood) and the music industry, bringing with it international exposure and significant increase in remuneration for practitioners of the sector. There has also been a proliferation of packaged heritage festivals and carnivals around the country. This paper seeks to trace this phenomenal growth and to discuss the seeming lack of a corresponding increase in the employment of the thousands of theatre/visual arts graduates produced annually. The reason, as this work will analyze, is to be hinged on the design and methods of the training programmes and curricular of our institutions. The paper will, to that extent, explain the need for a radical restructuring of training programmes, with a view to underscore entrepreneurial skills acquisition as the basis for professionalism, growth and industrial utilitarianism. Fundamentally, this progression requires a bridge between the 'Town and the Gown'.