The Role of the Mass Media in Repositioning Nollywood for the Promotion of Nigeria’s Cultural Diplomacy and National Security
Sunday A. EKERIKEVWE
Department of Theatre Arts and Mass Communication
Faculty of Arts
University of Benin
Benin-City, Edo State, Nigeria
Gloria E. IWOKWAGH
Department of Information and Media Technology
School of Information & Communication Technology (SICT)
Federal University of Technology
Minna, Niger State
For more than two decades, national security has become a source of concern for all stakeholders in Africa especially with the uprising of insurgency group in different parts of Africa including Nigeria. Against this backdrop, this paper explores the role of the mass media in repositioning Nollywood for the promotion of Nigeria’s cultural diplomacy and national security. The paper argues that the mass media is a veritable tool in repositioning Nollywood because of its functional disposition in the society. It posits that Nollywood as a reflection of Nigeria’s cultural heritage can perform the role better through adequate coverage of the mass media. The mass media could also be used to reposition Nollywood for the promotion of our collective national security which is vital for national development.
Keywords: Mass Media, National Security, Cultural Diplomacy and Nollywood.