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EKERIKEVWE, Sunday A., & Gloria Eneh IWOKWAGH

The Role of the Mass Media in Repositioning Nollywood for the Promotion of Nigeria’s Cultural Diplomacy and National Security

Sunday A. EKERIKEVWE

Department of Theatre Arts and Mass Communication

Faculty of Arts

University of Benin

Benin-City, Edo State, Nigeria

Email:

GSM: +234-803-629-9768

&

Gloria E. IWOKWAGH

Department of Information and Media Technology

School of Information & Communication Technology (SICT)

Federal University of Technology

Minna, Niger State

Email:

GSM: +234-703-067-3913

Abstract

For more than two decades, national security has become a source of concern for all stakeholders in Africa especially with the uprising of insurgency group in different parts of Africa including Nigeria. Against this backdrop, this paper explores the role of the mass media in repositioning Nollywood for the promotion of Nigeria’s cultural diplomacy and national security. The paper argues that the mass media is a veritable tool in repositioning Nollywood because of its functional disposition in the society. It posits that Nollywood as a reflection of Nigeria’s cultural heritage can perform the role better through adequate coverage of the mass media. The mass media could also be used to reposition Nollywood for the promotion of our collective national security which is vital for national development.

Keywords: Mass Media, National Security, Cultural Diplomacy and Nollywood.

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