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GANA, Emmanuel Tsadu

Nollywood and the New Media Interface: Exploring New Spaces for the Theatre

Emmanuel Tsadu GANA

Department of Theatre & Performing Arts

Ahmadu Bello University (ABU)

Zaria, Kaduna State


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The Nigerian film industry is breaking new grounds in the area of film production with international collaborations and High Definition (HD) movies being produced by Nigerian film makers. However, with the ever growing influence of the new media given impetus by the internet, enormous spaces have been opened up for creative expression. As such, emerging and established film-makers now have the opportunity to explore the spaces available on the social media to showcase their films to the public. This paper therefore, attempts to examine the interface between Nollywood films and the social media, exploring ways through which the social media can be used to project Nigerian movies for a greater outreach. Using examples from Youtube and other online TV stations as examples, the paper tries to establish that the social media is a veritable platform for showcasing as well as projecting Nigerian movies globally to the yearning audience.



Emmanuel Tsadu GANA is a lecturer with the Department of Theatre and Performing Arts, Ahmadu Bello University, Zaria. He obtained his BA degree in Drama (2006) and a Masters degree (MA) in Development Communication (2011), both from the Ahmadu Bello University, Zaria. He teaches Development Communication in the Department of Theatre and Performing Arts in ABU, Zaria.