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JEGEDE, Emmanuel

Alternative Media and Promotion of Food Security in Rural Communities in Nigeria

Emmanuel JEGEDE, PhD

Department of Theatre and Performing Arts

Ahmadu Bello University (ABU)

Zaria, Kaduna State, Nigeria

Email:

GSM: +234-802-826-4767

Abstract

There is a high level of insecurity in the land. Security challenge is not only a development crisis in Nigeria, but also a cankerworm that has eaten deep into the fabric of the entire globe. There is no room for development in any nation of the world where security challenge is rife and rampart. This explains why a country like Nigeria invests a lot of human and material resources on protection of lives and property as well as making concrete effort to achieve and sustain health and food security among its citizenry. However, the role of communication especially the alternative media in safeguarding peace and security in the country has not been adequately stressed. This paper critically surveys food security situations in our local communities and examines the role which the alternative media can play not only to enhance it but also to empower the rural communities for peaceful, healthy and productive living. This is against the background of the failure of the urban or conventional media not being able to sustainably and effectively meet the development needs and security challenges of the rural communities. The urban media have been criticized to be too elitist, highly top-down, vertical, Western-oriented and too commercial and as a result ‘excommunicating’ the rural people. This paper therefore explored the nature of the alternative media and their potentials for promoting food security and agricultural development. The paper recommends that a peaceful and secure community is one where self-sufficiency, peace, and food security prevail and supported by a reasonable degree of economic development. It concludes by emphasizing that peaceful and secure societies do not just emerge from nowhere, but are built gradually through the collective efforts of the citizens as they labour together to promote and strengthen the institutional and behavioural foundations of solid agricultural and economic productions through effective deployment of alternative media resources

KEY WORDS: Communication, Alternative Media, Food Security, Agriculture,

  Rural Communities, Development

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