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JACOB, Okon Udofot

Aesthetic and Semiotics in Nigerian Films: Repositioning Nollywood for the Promotion of Nigeria’s Cultural Diplomacy

Okon Udofot JACOB, PhD

Head, Department of Performing Arts

Akwa Ibom State University

Obio Akpa Campus

Email:

Abstract

Film as a genre of arts fulfils the primary functions of informing, educating and entertaining the target audience in any given society. Nollywood being a “Brand name for Nigerian films” is expected to key in and fulfil these primary functions of arts if it is to be seen as an agent for the promotion of Nigeria’s cultural diplomacy. Furthermore, if Nollywood is to be repositioned for the promotion of Nigeria’s cultural diplomacy, the issue of aesthetics and semiotics must be treated with all amounts of seriousness and attention it deserves. It is therefore on this premise that, Aesthetics and Semiotics in Nigerian Films: Repositioning Nollywood for the Promotion of Nigeria’s Cultural Diplomacy is considered apt for this paper. For effective and efficient gathering of data for this work, various sources of data collection have been utilized covering both the primary and the secondary sources so as to come out with a dependable research outcome that would be relevant to the scholars, administrators, students as well as the practitioners in the performing arts industries. In conclusion therefore, it is pertinent to reiterate the fact that aesthetics and semiotics are two basic tools or ingredients needed to spice up Nigerian films in furtherance of the repositioning approach or process of Nollywood towards the promotion of Nigeria’s cultural diplomacy. To actually achieve the desired objectives in this direction, this paper strongly recommends the training and retraining of both the artistic and the technical directors for Nigerian film industry who would in turn enlighten the actors, the personnel or crew members as well as other stake holders in the industry towards maximization of the output.

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