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ARINDE, Tayo Simeon & OJEDIRAN, Oludolapo: Preaching Morality in the Garb of Immorality in some Selected Gendered Nigerian Home Video Movies

Preaching Morality in the Garb of Immorality in some Selected Gendered Nigerian Home Video Movies

Tayo Simeon ARINDE, PhD

Department of the Performing Arts

University of Ilorin

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GSM: +234-803-359-4845

Oludolapo OJEDIRAN, PhD

Department of the Performing Arts

University of Ilorin

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GSM: +234-818-598-0827

Abstract

This paper examines various forms of moral decadences, bizarre or unpleasant, unsavoury and incongruous social teachings in some selected Nigerian home video movies. It also attempts a review of when and how these barrages of immoral teachings skulk in and the extent of damage that the decadences had done to the morale of Nigerians. Since the gendered society is celebrated, the role of women in these selected films cannot be overemphasised. The female gender play a vital role of upholding tradition and cultural norms in a society, but the Nigerian home video movies have made them sacrifice their dignity in the search of morality.The methodological approach in interrogating this work is an analytical appraisal of some selected Nigerian movies. Stemming from the approach enumerated above, our findings reveal that quests for modernity, promotion of cross-cultural relationship, mostly for economic gains and crazes, amongst other factors are the notable bane of the derailment of movie producers from its initial moral mission. However, with the degree of the decadence notwithstanding, this work paper asserts that in the theatre, movies inclusive, lays the medium for correction of societal ills and the ill-perception of the female gender within the Nigerian society. This is achievable when collaboration is established with morally upright professional bodies and art practitioners.

Keywords: Home video, Nollywood, Gender, Morality and Immorality.  

Background

The advent of cinema and film, especially the home video to the Nigerian entertainment market, which was dated back to 1960s, came as succour to the performative art, especially lovers of quality entertainment. This was largely because the popular live theatre performance, which was the domineering mode of entertainment prior to the 60s, had been threatened by extinction, courtesy of insecurity and some other insurgents in the Nigerian society. The overflow was also celebrated as a welcome innovation by theatre patrons who, prior to the advent of the cinema and home video phenomena were familiar with being entertained by itinerary theatre players then known as, “Alarinjo Travelling Theatre” (Adedeji 222). The theatre troupes travel from one town to another to entertain their teeming audiences for a short entertainment treat. In addition to this, the advent of the home video brought entertainment live and direct to the rooms of yearning Nigerian theatre viewers; both at the rural and urban centres. Apart from the reasons enumerated above, the ease in processing home video movies presents a fair route for producers of films who hitherto had to contend with huge cost of producing analogous films on celluloid.

            However, this joy short-lived when the phenomenon was beclouded by negative moral decadences found in the contents of most of the home video, which far outweigh the purpose for which they were produced in the first place. The home video, rather than live up to the didactic expectation that the society looks up to, got regally enmeshed in the gabs of immorality. This Enemaku agrees with when he submits pungently that: “The gap between the pious moral proclamations and ignoble moral recklessness of the larger society creates a fertile ground for flowering of practices that are morally wrong, which find expression in the home video” (77). In an attempting to find a solution to the worrisome moral laxity that the home video entertainment productions brought to the Nigerian society and perhaps other African societies that have contact with Nigerian movies, this paper attempts to examine to the following:

  • How did these moral laxities creep into the Nigerian home movies?
  • What is the degree of damage that the phenomenon has inflicted on Nigerian society?; and
  • Whether it worth continuing to encourage production of the home videos devoid of heavy sensor.

            In an attempt to answer some of these questions, this paper endeavours an historical overview of the advent of film and home video into the Nigerian film industry. It also examines the moral goals of home video at its inception and find out at what point it veered off the track of being moral teachers. The paper also attempts to identify some of the factors that exacerbate the accentuation of moral decadence in our home videos. In this direction some selected Nigerian home movies are analysed. In conclusion, the paper provides some useful suggestions and makes recommendations on how we can stem the tide. However, let us clarify some concepts and terms that will frequently run through this work, which their meanings may be capable of having more than one meaning.

Clarification of Conceptual Terms

We consider it expedient to illuminate on some concepts/terms that will appear in this work, which may be subjected to more than one meaning or interpretations. Some of the terms include: Home video, Nollywood, morality and immorality.

Home Video: Home video is a recent phenomenon in the entertainment industry in Nigeria, which Ogunleye describes as “the Nigeria’s filmic literary realism” (1), brings entertainment in moving pictures to the living rooms of theatre patrons in Nigeria. Because the movies are mostly watched at homes, it is christened, the Home Video.

Nollywood: This is an imported entertainment trademark adapted for the Nigerian entertainment industry. It was a name that was coined by Matt Steinglass in the New York Times, “who for want of name for the emerging Nigerian video film industry simply used N- to connote Nigeria and called it Nollywood after the American Hollywood and Indian’s Bollywood” (Oni 20, cited in Haynes). Nollywood, therefore, is a name that Nigerian filmmakers coined for the Nigerian movie making industry.

Morality: This is an ethical principle of decipher between right and wrong. It is a principle that guides the behaviours of human being toward doing what is right.

Immorality, on the other hand, is the direct opposite of morality. In this paper, attempt will be made to identify and differentiate between morality and immorality in the content of some Nigerian home videos.

Films and Home Video in History

Dated back to the colonial era, when Nigerians had the privilege of having contact with films, most of which were European films with their contents obsessed with racism. Later, that Nigerian audience begin to see Indian films shown in some cinema houses in major cities in Nigeria. In spite of the fact that no Nigerian participated, either as actors or members of the production crews, the production aesthetic of the films and the newness of the phenomenon fascinated Nigerian audiences, hence the robust eagerness to watch them.

            Around 1950s, half a decade to the Nigerian independence in 1960, interests of Nigerians to replicating the visual exploit of the colonialist begin to accentuate. Initially, the quest by Nigerians to begin to shoot films was not first and foremost for commercial purposes but to introduce visual into the medium of entertainment and cause further improvement to the Yoruba Travelling Theatre’s (Alarinjo) aesthetics provided by the like of Duro Ladipo, Kola Ogunmola, Oyin Adejobi, Ojo Ladipo (aka Baba Mero), Moses Olaiya (aka Baba Sala) Ishola Ogunshola (aka I Show Pepper), Lere Paimo and host of others.

            In the forefront of filmmaking in Nigeria were Ola Balogun, Ade Afolayan (aka Ade Love) and Hubert Ogunde. The Nigerian movies industry actually witnessed unprecedented boom in the 1970s during the oil boom era when, “Foreign capital flew into the country as foreign businessmen, especially when Lebanese and Indians invested in the erection of cinema complexes” (www.nificom.org). Shortly after the invasion of the Nigerian film industry by Lebanese and Indians, the urge in Nigerian theatre practitioners to produce films that are of Nigerian texture led to the promulgation of the Indigenisation Decree 1977 by the Federal Military Government. Ola Balogun blazed the trail when he produced Wole Soyinka’s Kongi Harvest directed by a Black American, Ossie Davis. Thereafter, Ade Afolayan (aka Ade Love) followed suit when he debuted: Ajani Ogun, Ija Ominira, while Ogunde produced Aiye, Oseitura, Ayanmo and Moses Olaiya (aka Baba Sala), who later came up with Orun Mooru.

            The film, Living in Bondage, produced by Kenneth Nnebue’s NEK Video links in Onitsha in 1992 sets the stage for what today is known as Nollywood (en.wikipedia.org). Subsequently, director and producers, the like of Tunde Kelani, Zeb Ejiro, Chico Ejiro, Izu Ojukwu, Charles Novia, Peace Anyiam-Fiberesima and host of others, injected aesthetics and sophistication into the production of Nigerian movies. Their films address contemporary issues like; love, betrayal, family, war, corruption and other social vices in Nigeria, using various theatrical genres to put these messages across.

The Journey so Far: A Literary Review of the Nigerian Home Video

It was not immediately clear whether the sole aim of filmmakers in Nigeria was to produce films for the rejuvenation of our decayed society, to promote an enduring inclination for revival of the cultural values of the Nigeria nation or for commercial purposes. However, the initial purpose as we all thought it to be is how Adeyemi unambiguously describes it as: “affinity for social change… cultural nationalism… aesthetic recourse to the so-called motherland, especially in the face of threatening cultural annihilation” (376). Interestingly, over time, the commercial notion behind the exploit begins to manifest in sharp contrast to the moral values that we thought it is striving to attain. Much as one is not apathetical to that intention, one is weight down with scepticism considering the aggressiveness with which the commercial intension is pursued at the expense of the promotion of the rich Nigerian socio-cultural, ethical and moral values. Bond Emeruwa, one of the respected director and producer of Nollywood movies submission seems to tally with what we felt is the cardinal aim of Nigerian home video films when he affirms that as we produce the films, “we are telling our own stories in our own way.” The simple understanding of Emeruwa’s submission is that the Nigerian movies is intended to be used to tell Nigerian stories exactly the way we are; our culture, our values and the way we want the world to appreciate us. Unfortunately, Emeruwa’s submission presents the exact opposite of what we are.

            Be that as it may, one incontrovertible fact remains, Nigeria as a nation and its people are noted for unique cultural genuineness, sense of discipline, belief in communality and its giant stride at all time to hold to the concept of being ones brothers’ keeper. As apt as Emeruwa’s submission would have been, it is contradicted by a lot of cultural infiltrations that directors and producers have imported from other cultures, which put in abeyance the intention of using our movies to tell our own stories in our own way.

            Some scholars in a bid to chart a way forward called the attention of stake holders to the barrage of misdemeanours and cultural bastardisation that most of our movies have filtered into our nation. Afolabi in his work, “Sexploitation and the Performing Arts in Nigeria,” laments how the issue of sex among performing artists is seen as, “a common relaxation affordable by majority of the people (and how) Many performing artists have found the trick of good sales of their works in the purveyance of sex and obscenity, sometime in raw pornography” (11). While condemning the act Afolabi cites Indian films as a cinema genre that is noted “all over the globe for its love themes but never allow sexploitation in her performing arts” (10). He submits further that: “Ordinary kissing is never allowed on the screen, not to talk of more serious forms of sexuality.” Viewers of Indian movies would attest to fact that this is true of Indian movies. While we agree that promotion of sexuality in performing arts is a promotion of immorality, we see it more as using the approach of immorality to preach morality.                  

            At a Career Day Programme organised by the University of Ilorin on the 13th of February, 2002, a student who had been worried about how unprofessionalism has crept into theatre profession laments, submitted that: As you know sir, some artist are spoiling your profession and we are not happy the way they opened their bodies on the screen and even the stage or is it true that if one did not act nude one cannot make big money and be popular in the performing profession (Musa 172).

Incidentally, AbdulRasheed Abiodun Adeoye, who was one of the resource persons at the occasion spontaneously answered thus: “That is not totally true.” To any hurried listener, the answer may suggest that the observation made by the speaker is not true, but a careful analysis of the subtext of Musa’s response reveals a double edged submission. That explains why Musa was quick to join others in condemning the act of immoralities that have found their way into our society when he queried painfully that: “Why did the supposed defenders of cultural heritage turned out to be the destroyers of our cherished heritage and culture? Is it Money? Fame? Artistic creative liberty? Professionalism? Or what?” (172-173). This tallies with what spur us to embark on this critical assessment on whether the moral aim that the society looks forward to in video films as one of its dividends has not been jettisoned.

            It is in this same vein that Afolabi condemns in clear terms commercial exploitation of interest in sex in the performing arts in Nigeria which Musa pin points as the socio-danger in the promotion of nudism in theatre performances. In expounding on this, Musa, in unmistaken terms, describe the act as, “the demonic yet physical immoralities and sexualities pervading the Nigerian theatre industry” (177).

            It is painful that what these scholars condemned almost two decades ago, rather than abate, has assumed a more worrisome dimension, to the extent that the swell of immorality is treated with disregarded impunity in our movies industry. What comes on our screen, and on some of our theatre stages are morally odd. It is chagrin that even outside the screen and the stage, nudity is a fun viewed by moneybags some of them producers of the home video movies at exclusively designated club houses, ostensibly to satisfy their immoral urges. This paper therefore, considers it expedient to sound a note of warning or if you like call it an appeal, charging us to reason before we run out of moral decorum.

            In this cause of this work, we bring some pictorial illustrations that present to us stark naked some immoral actions that pervade our home video films. These pictorial illustrations are taken from the following films that we have selected for this examination: Azonto Classics, Naughty Doctor and Greedy Sex. The study examines immoral elements such as mode of dressing, acts that that could provoke viewers to immorality, act that could aid one to committing crime such as drug addiction, etc.

                        To elicit on the effect of Home Videos as weapon that have the power to pierce our society, we adopt the Bullet or Hypodermic Needle Theory. This theory posits that “the message is a bullet fired from the ‘media gun’ into the viewer’s ‘head’ while in a similar emotive imagery “the hypodermic needle model suggests that media messages are injected straight into the passive audience, which is immediately influenced by the message.” The theory asserts further that:

The media is a dangerous means of communicating an idea because the receiver or audience is powerless to resist the impact of the message. There is no escape from the effect of the message in these models. The population is seen as a sitting duck. It is therefore our aim in this paper to assert that the mass media, of which video film is one, influences a very large group of people directly and uniformly by ‘shooting’ or ‘injecting’ them with appropriate messages designed to trigger a desired response.

A Sift of Some Selected Nigerian Home Video Movies

The video films, which we enumerated above, to interrogate this work, were selected from the pool of Nigerian movies, reflecting cross-cultural, language and contemporary dispositions. Naughty Doctor illustrates the burden of womanhood as tool in the immoral escapades in the Nigerian movies as well as the influence of cross-culture in the Nigerian movies industry. The choice of Greedy Sex is with the aim of showcasing how subtly promiscuity among Nigerian couples manifest while Azonto Classics is chosen to analyse how some contemporary issues such as: cultism and prostitution have enveloped our society and they are drifting it to a isle of doom. In these selected home videos, we sift some of the immoral displays that manifest in form of; nudity or near nudity, drug abuse and other moral laxities.

           

Immoral and Indecent Dressing

Azonto Classics is a movie that showcases the ostentatious escapades and display of immorality by students some of them from a well to do family, who are sent to the university by their parents to study and on getting to the campus, engage in all kinds of social vices such as drug abuse and addiction, prostitution, cultism and other social vices. The pictures below show these various display of immoralities.  

        graphic 3              

Pix1. The above picture shows indecent dressing among female students in our university campuses in Azonto Classic

            

             Graphic1                 graphic2                       b)

 

 

 

 

Pix2.The two pictures above show the involvement of the ladies in Pix 1(a) and (b) above engage in drug abuse and addiction in Azonto Classics

Promotion of Nudity  

Most Nigerian movies promote nudity. In the name name of giving the society what it wants. Below is a picture from Naughty Doctor where a lady’s outfit displays in a most unapologetic her breasts obviously in front of a male host in a mode that social celebrities efer to as “pop out.”

graphic 4Pix3. A lady in the movie Naughty Doctor diplays her upper treasure in an unapologetic form

Infidelity

There is an unrestrited display of promotion of infidelty in most Nigerian movies. A confirmation of this social decadence is displayed in Greedy Sex. A young man took advantage of his wife’s exit from home and engage in another extra-sexual rendezvous right on his matrimonial bed. Only for the wife to return on a tip off and met the husband in an the act as shown in the picture 3 (a) and (b) below:

     graphic 6graphic 5

                                                                            b

Pix 4, (a) is the picture of the man in action while the picture in (b) is the return of the wife to meet the husband in the act.

Professional Misconduct

In the video narative of Naughty Doctor, Dr. Jerry is presented as a metaphor of professional and ethical decadence, who want to have affiars with every female patients that he attends to in his clinic, a professional misconduct that promotes sexploitation as shown in the picture in Pix 5 a, b, and c below:

           

                        a)graphic7  graphic 8                                                                             b)

                

                                                            c)graphic 9

 

Pix 5 a, b and c are illustrations of flagrant display of professional misconduct (sexploitation) by a gynaecologist in his clinic. Picture courtesy of Ibaka TV

            Much as one would want to agree that the enactmet of these plays and the actions therein are with the intent to make their narratives a down-to-earth display of thearical realism, including justifying the style of production, it is expected that some actions should be presented off view, presenting a subjctive camera language without compromising the intended message to viewers.

The Female Gender as Exploitative Objects in Nollywood

Feminism in African films analysed from the African women’s perspective in Nussbaum theory of objectification, identifies seven features that are involved in the idea of treating a person as an object (257). Langton added three more features to Nussbaum's list. As enumerated below: Instrumentality, denial of autonomy, inertness, fungibility, violability, ownership, denial of subjectivity, reduction to body, reduction to appearance and silencing (228-229). Women in most of the Nigerian home movies have not only been regarded as mere objects but portrayed as: tools for the objectifier's purposes, lacking in autonomy and self-determination, lacking in agency, and perhaps also in activity, interchangeable with other objects, lacking in boundary-integrity, something whose experiences and feelings (if any) need not be taken into account, identified with their body, or body parts in terms of how they look, or how they appear to the senses to mention just a few.          

            While a woman is always known as a wife, mother, bride, girl, daughter, individualised-unmarried mum, mother of two etc, women are further classified by cultural norms and values. Gender is complex, and the female gender is reinforced by cultural values. The biased undertone that limits women to decorative objects whose identity hinges on physical appeal is the powerful influence of human perception within the society that devalues femininity. Cameron observes that, “sometimes the gender differences, which matter most are not differences between women and men, but differences between women and women or men and men” (51). This reiterates Ceulemans and Fauconnier’s UNESCO-funded cross cultural study that examined women’s representations within several socio-political and cultural contexts found in advertising, television, films, news, and other genres, as cited in Byerly and Ross, paraphrased the submission which amongst others states that in Western nations, as well as those in Africa, Asia, and Latin America, women’s traditional roles are portrayed in their placement as domestic tool or merely as sex objects (17). Some of these features are used to discuss the female gender objectification in some of our selected Nollywood video films.

            This is exactly the burden of the female gender who acts in Nollywood movies, who sometimes has to act as harlot, witches, and sexually deprived women, diabolic, authoritative, inferior, manipulative and wicked. It is very easy to blame the script-writer, director or the producer on the roles and the presentations of the female gender, but what about the female actress who agrees to such roles? While most of these actresses are presented as emotionally and psychologically disempowered, they are systematically and symbolically stereotyped sex objects who are at the beck and call of any man in the films. Afolabi raises concern over the content, themes and synopsis of many home video films in Nigeria when he observes that: With the invasion of obscene foreign culture in Nollywood films, Nollywood has mostly destroyed the representation, propagation and promotion of Nigerian culture whereby we now view pornography on set and so many immoralities, which are not preaching the morality it tends to preach (6). Thus, with the Nollywood films, Nigerian culture are not represented through what Afolabi identifies.

            On the issue of morality, the question remains; are Nollywood films addressing the issue of morality? Are they portraying the African beliefs at all? While these films are supposed to be carrier of cultural values, through which younger generations and the unborn generations can learn from, the reverse is the case for most of their presentations, which celebrates, nakedness, sex, drug addiction, indecent dressing, amongst other things. Considering the illustrations that we have made earlier in the selected films for this examination from our objectivity perspective, we found that most of the female casts in the movies are metaphors of object of sexual gratification and lust, which silences them within the patriarchal society. They are unquestionably owned either as a wife, daughter or a sister. Thus, making them to be under the care of a man at one time or the other of their lives; exploited, abused and portrayed as sexual objects, whose beings hinge on physical attraction, a desire for men, weaklings and dependants that are emotionally crippled. However, most of the actresses in the examined video films seek to redefine themselves outside their sexual/nurturing function but ironically; they reinforce their own sexuality as they see it within the demands of society.

            However, these selected films reveal that the female gender is trapped within a patriarchal society that objectifies her. Instead of the films being powerful tools for female empowerment, such films end up in creating identity crisis for women as they are emotionally and psychologically damaged. One of the problems with Nollywood is like teaching from the insiders’ perspective as described Nnaemeka that, “teaching as an insider poses its own set of problems. Over-identification with one’s culture leads to the type of romanticisation that produces other levels of distortions” (573). For example, the Negritude writings showcase this attitude. Also, insiders can also be alienated from their own culture. Such is the incidences of these ladies in Nollywood films who dress provocatively to suit the outsiders’ taste. However, these actresses are blind to their own enslavement which raises the question of economic advancement and professionalism. Thus, what these actresses engage in are self-defeating and self-crippling to their self-images.

Conclusion

We have in the course of this study observe that Nigerian home video films have warmed their way into homes, offices and even on our cable networks, providing entertainment to teeming fans: male, female, old and young. The flavour in its entertainment has lured so many of its viewers into indecency, believing that what they see on their screens are the vogue. A careful study of how and when these various moral decadences crept into the industry was in the 21st century when Nigerian film producers begin to internationalise their dramatis personae through the process of cross-cultural exchange. Nigerians females hitherto year 2000 dressed decently and maturely.

Again, since many of the Nigerian movie producers’ belief that it is only when they parade ladies that agree to dress half nude in their movies that they will make higher sales, which they find readily in their foreign invited actresses, Nigerian actresses who have not been dressing the way of their foreign counterpart actresses, begin to emulate them so that they will be able to have roles to play. Little did these movie producers know that they are doing a lot of damage to the morals of the people in our society, going by the Hypodermic needle theory, which posits that: “mass media has a direct, immediate and powerful effect on its audiences” (www.utwente.nl). It relishes on the core assumption and statement that: “mass media (which video film is an integral part off) could influence a very large group of people directly and uniformly by ‘shooting’ them or ‘injecting’ them with appropriate message design to trigger a desire response” This exactly is what Nigerian movies has dome to the Nigerian society hence the reason why we regard Nigerian movies as a moral crusader in the garb of immorality.

This study concludes that there is abundant evidence of moral derailment in the content of the home video films that watched by Nigerians and viewers in other countries. However, Nigerian movies remain one of the good entertainment outlets. It can be made better if the National Films & Video Censors Board decides to make it so.                  

Works Cited

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Afolabi, John Adebayo. “Sexploitation and the Performing Arts in Nigeria: A Critique.”   In Bode Omojola (Ed.), The Performer. Department of the Performing Arts,    University of Ilorin, 1999: 9-21.

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Cameron, Deborah. The Myth of Mars and Venus: Do Men and Women Really Speak Different Languages? Oxford: Oxford University Press, 2008.

Ceulemans, M., & Fauconnier, G. Mass Media: The Image, Role, and Social Conditions of Women: A Collective and Analysis of Research Materials. Paris: UNESCO, 1979.

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Enemaku, Ogu S. “Ethical Foundations of the Nigerian Video Film: Towards a Ee-construction.” In Foluke Ogunleye (Ed.), African Video Film Today. Manzini, Swaziland: Academic Publishers, 2003: 67-80.

“Hypodermic Needle Theory.” Retrieved 29 Jan. 2015 from www.utuwente.nl/cw/ theoriesnoverz

Langton, Rae. Sexual Solipsism, Philosophical Topics. Boulder, CO: Westview Press, 2009.

Musa, AbdulRasheed Abiodun. “Culture and the Limit of Directorial Power: A Reflection on the National Question and the Theatre of Nudism in Nigeria.” In Jenkeri Zakari Okwori (Ed.), Nigerian Theatre Journal of Society of Nigeria Theatre Artists. Abuja: Madol Press Ltd, 2004: 171-197.

Nussbaum, Martha. Objectification: Philosophy and Public Affairs. Cambridge, Mass: Belnap Press, 1995: 249-291.

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